Professional Photography                    
Every Picture Tells a Story
The importance of property photography and the first impressions of a buyer cannot be over-emphasized.  Whether in print or online, a property photo should capture the real buyer instantly or they move on.  We live in a visual society but also a very fickle one.  This is why your property photos are constantly changed, updated, rotated and improved.  Real buyers spend an average of 15 minutes looking online at a clip; so you have only a few seconds to grab their attention.  Your property will benefit from my professional high-resolution digital and aerial photography.  The interested buyer will then take the next step and make an appointment to see the property.  Go to my photo gallery at www.SuzyFallon.com to see examples of beautifully photographed properties.

Custom Graphic Design & Production                  
More than just a listing sheet!
Anyone can print out a generic listing sheet from MLS and that is usually what you get when you list with other brokers.  I utilize the latest graphics software applications to create different property postcards, inserts, flyers and brochures targeted to a particular audience.  These professionally rendered and printed materials capture the essence of your property.  The layout, color, font, graphics, paper weight, stock and size are all personalized to fit your unique property.  These beautiful materials are distributed via mail, by-hand and as inserts in publications and newspapers. 

Professional Ad Writing & Editing            
The Power of the Written Word
Your property will stand out from the crowd when the property description is professionally written and edited.   Having a B.A. in English and a Masters Degree in Writing from The American University gives me a very competitive edge.   I constantly re-write your ad copy and internet description week after week to keep the listing fresh and interesting.  I also work with several full-time writers and editors whose expertise is real estate marketing.  A well-written, compelling display ad or catchy classified ad is crucial in piqueing the buyer’s imagination.  You can read some property descriptions on my site (www.SuzyFallon.com) as well under the Selling menu.

Exteriors:  Outdoor Living Space, Gardens, Pools & Spas   
Rural North Fork Lifestyle
In the frenzied, fast world that we live in, its nice to know that the North Fork remains a oasis of calm, open space and shining shoreline.  People come here for the beaches, golf, vineyards, and fresh farm air, but soon they find that staying in their own backyard is just as enjoyable.
That’s why it’s so important to beautifully showcase the exterior of your property as well.  Many literally live on their decks and patios in the summer.  My kids still sleep on a screened-in porch in hammocks at night.  Some locals even have a summer home nearby on the beach, even if it’s a few miles from their main residence. 

I include in my services an initial analysis of your property’s exterior and basic curb appeal. I work with local landscape consultants and designers to bring out the fullest potential of your yard, garden and landscape.  I consult with specialists in Feng Shui as well.  My website features a Green site entirely devoted to earth-friendly, ecologically-sound & environmentally appropriate alternatives for the home and beyond.  See www.SuzyFallon.com/Green for more information.